The WHO-ITU MyopiaEd Programme: A Digital Message Programme Targeting Education on Myopia and its Prevention

The objective of this paper is to provide an overview of the World Health Organization - International Telecommunication Union MyopiaEd programme - a digital message programme targeting education on myopia and its prevention. The development of the MyopiaEd programme included 4 key steps: (1) Conceptualization and consultation with experts in the field of myopia, mHealth and health behavior change; (2) Creation of SMS message libraries and programme algorithm; (3) Review of the message libraries to ensure relevance to the target audience; and (4) Pre-testing amongst end-user groups to ensure that the design of the programme and the message content were understandable.

Publication date

May 26, 2022


Frontiers in Public Health


Stuart Keel; Pirindha Govender-Poonsamy; Alarcos Cieza; Hannah Faal; Ian Flitcroft; Kate Gifford;Mingguang He; Rajiv Khandekar; Kovin Naidoo; Matt Oerding; Kyoko Ohno-Matsui; Silvio Mariotti; Christina Wildsoet; James S. Wolffsohn; Tien Y. Wong; Sangchul Yoon; Andreas Mueller; Rosie Dobson
Share this